1. Introduction

Welcome to Lacuna Swim (hereinafter referred to as "we," "us," or "our"). This Privacy Policy outlines how we collect, use, disclose, and protect the personal information of visitors, customers, and users (collectively, "you" or "your") of our e-commerce website, https://lacunastudios.com.au/ ("Website"). We are committed to safeguarding your privacy and ensuring the security of your personal information. By accessing and using our Website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect various types of personal information, including but not limited to:

• Name, email address, postal address, and phone number.
• Billing and payment information, such as credit card details, for processing transactions.
• Account credentials, including usernames and passwords.
• Communication preferences and interactions with us.

We may also collect non-personal information automatically as you interact with our Website. This may include:

• IP address, device type, browser type, and other technical information.
• Cookies and similar technologies that enable us to enhance your browsing experience and analyze Website usage.

1. How We Use Your Information

We use the collected information for the following purposes:

• To provide and improve our services, products, and Website.
• To process your orders and transactions.
• To communicate with you, including order updates, customer service inquiries, and marketing promotions.
• To personalise your experience and offer relevant content and product recommendations.
• To comply with legal obligations and protect our rights and interests.

1. Sharing Your Information

We may share your personal information with third parties under the following circumstances:

• Service Providers: We may engage trusted third-party service providers to perform tasks on our behalf, such as payment processing, shipping, and data analysis.
• Legal Requirements: We may disclose your information if required by law, court order, or government regulation.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

1. Your Rights and Choices

You have the right to:

• Access and update your personal information.
• Opt-out of receiving marketing communications.
• Request the deletion of your personal information (subject to applicable legal requirements).
• Withdraw your consent for data processing (where applicable).

1. Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no data transmission over the internet or electronic storage method is entirely secure.

1. External Links

Our Website may contain links to third-party websites. Please note that we are not responsible for the privacy practices of these websites. We encourage you to review their respective privacy policies.

1. Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes, we will provide notice through the Website or by other means. Your continued use of the Website after the changes become effective constitutes your acceptance of the revised Privacy Policy.

1. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at info@lacunaswim.com.au.

Please remember that this is a general template and should not be considered legal advice. It's essential to consult with a legal professional to ensure compliance with applicable laws and regulations, particularly the Australian Privacy Act.